GQ UK, Fragrance Of The Week: L’Air De Panache / par Oliver Franklin

"As any self-respected maitre'd of an internationally renowned hotel knows nothing says refined sophistication like L'Air De Panache. That's right: to mark the release of The Grand Budapest Hotel, director Wes Anderson has teamed up with Paris-based fragrance boutique Nose and perfumier Mark Buxton to actually produce Gustave H's scent of choice."

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