A sin to indulge in unreservedly. An olfactive sweetness that regales the senses and provokes immediate pleasure. MMMM... is a forbidden fruit, advised, recommended even. For oneself, but also those around you! Because just once won’t hurt, but soon they’ll be clamouring for more... and thanking you in the meantime. 

“MMMM... I was thinking about this indescribable onomatopoeia when I created the fragrance. Behind that sound, that murmur, pronounced almost internally, lies a world of hidden pleasures that goes beyond words... Synonym of gourmand, sensual or olfactory delights, it suggests pure deliciousness, crossing cultures and generations! So I thought it would be amusing to make a perfume out of it. Far from my usual olfactory eld, the scent is gourmand, of course.

A delight that we should abuse... as my Grandmother was so elegantly saying: “A little too much, is just enough!”  Romano Ricci