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The Grand Budapest Hotel

Partnership between The Twenthy Century Fox and nose


THE GRAND BUDAPEST HOTEL recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars; and Zero Moustafa, the lobby boy who becomes his most trusted friend. The story involves the theft and recovery of a priceless Renaissance painting; a raging battle for an enormous family fortune; and the sweetest confection of a love affair – all against the backdrop of a suddenly and dramatically changing Continent.

Nose is pleased to be associated with The Twentieth Century Fox and Wes Anderson in a partnership for the "L'Air de Panache" Eau de Cologne creation. "Wes Anderson's cinema, with its off-beat humour and meticulous production, corresponds well with Nose's philosophy: The precision of an auteur cinema offered to a large public, the same way we do in exceptional perfumery" says Nicolas Cloutier, President of Nose. 

This perfume was created by Nose to honour "Monsieur Gustave H.'s style". He would never leave his hotel room without a spray of the elegant "Air de Panache"; an Eau de Cologne with an intense and tonic opening sublimated by aldehydes notes, which his most faithful customers love, and completed with a hint of mystery symbolised by a green apple. The heart is concentrated around jasmine, Grasse country flower, and rose, worn by the most sophisticated dandies. Finally, in order to truly discover the "Panache" spirit, we head back to the wild forest with gourmand and animalic notes. 

Mark Buxton is of English origin, went to school near Hamburg before moving to Paris, and has over 25 years of experience in the perfume industry. He is the creator of his own perfume brand MARK BUXTON PERFUMES and co-founder of nose, and it is with excitement that Mark accepted to create the eau de Cologne "L'Air de Panache". When two artistic worlds meet, the result is guaranteed!