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Regenerative skin care from iceland's biotechnology


BIOEFFECT is a skin care brand created in Iceland by researchers and based on 10 years research in biotechnology. It's the first brand in the world that managed to reproduce the DNA of human skin in barley plants that grow in greenhouses. An unique method of genetic production that transforms barley grains into cell activators, called EGF, very close to those of humans and that stimulate the skin renewal process.

10 years ago, the scientists of BIOEFFECT wanted to develop and produce more pure, efficient compounds without secondary effects for the pharmaceutical industry. BIOEFFECT was the result of this research on the reproduction of EGF growth factors in plants to replace traditional methods using bacterial and animal cells (E. coli). By producing cell activators in barley it is possible to obtain clean and active cell activators, adapted for skin care products of high quality.

Dr. Bjorn Orvar is a specialist in molecular biology and since 10 years his project is to produce organic ingredients. He focused on growth factors produced by the body that stimulate cell regeneration of the skin. With his team of scientists, Bjorn has developed a unique process to reproduce these growth factors in barley plants that are grown in greenhouses near Reyjkjavik in Iceland.