Founded in Melbourne by the Keston brothers and Jeremy Muijs, Grown Alchemist is the result of an advanced research led by an international (from London, Paris and Australia) and multidisciplinary (chemists, nutritionists, psychologists) team. Its innovative formulas based on organic active principles are derived from the most advanced biotechnological research.

The brand's holistic approach is based on 3 basic steps: cleansing, detoxification and cellular reactivation. Each one is crucial for the well-being of the skin, and therefore the human being. The cleaning products are based on natural active ingredients that help to disinfect the skin and prepare it for hydration; the detoxification phase helps fighting against free radicals, which are responsible for skin’s aging; lastly, cellular reactivation, instead, ensures that the nourishing substances contained in each product are well absorbed by our body.

Here are some of the Nose team's favorites: the Gentle Gel Facial Cleanser gel with geranium, bergamot extract and rose hip extracts; the Hydra-Repair day cream, with camellia and geranium buds’ extracts; or the Deep Cleansing face mask, with natural antioxidants from wheat germ, ginkgo and cranberry...