France Today / In the News, Boutique Beat, par Jennifer Ladonne

"With zillions of perfume brands out there, who has the time, or the stamina, to make the switch from the old tried-and-true to something newer, bolder or more expressive of who we are now? The partners behind Nose, Paris’s new fragrance concept store, set out to tackle the dilemma with a personalized service designed to identify your ideal aroma. The bright, 2,000-square-foot loft space is a world away from hectic department store counters. Cozy up to the zinc bar for a complimentary cup of coffee, tea or mineral water while a friendly bilingual specialist takes you through a seven-step diagnostic to determine your olfactive profile."