At the beginning of the section "THE WORLD COOLEST STORES"
THE AGE OF EXPERIENCE
"The newest lifestyle stores are as much about community as they are about commerce"
"The brainchild of seven beauty professionals, including Romano Ricci, Nicolas Cloutier, Silvio Levi and Mark Buxton, Nose is a newfangled hybrid online and brick-and-mortar player. Its strategy is centered on presonalized fragrance diagnostics that are generated from a database that took two-and-a-half years to conceive"