"Opened in June, Nose is one of a new breed of stores that prides itself on cutting the marketing out of the scentbusiness to put the focus back on the people at either end of the chain - the creators and clients.
The concept behind Nose is an online questionnaire, where clients key in details on their tastes - perfumes they have worn before, favourite keynotes - and an algorithm generates five suggested scents.
It's a starting point, not an ending. So it enables us to understand 'Who is the customer?'" explained the store's co-founder Nicolas Cloutier."